MICROSOFT

SCHOOL OF SURFACE
SIDE HUSTLE EDITION

The School of Surface is an experiential event hosted by Microsoft to launch the Surface Laptop Studio and Surface Pro 8. Influencers, artists and weirdos like me are invited to engage with the devices through various activations and collaborations with brands.

- The Setup

We were tasked with giving the School of Surface a fresh theme, branding, and curated activations, lecures and experiences that would work IRL, ONLINE & SOCIAL. By we I mean my friend, horror fanatic and art directing partner Lucy Karsai.

ENTER THE SIDE HUSTLE EDITION

We went to town on this one, curating partnerships with fashion trader gods DEPOP, recycled clothing label HOMIE, ADOBE, FRIDA LAS VEGAS, MIKKAPEDIA, and we even pulled off an NFT 101 lecture that everybody could understand by the end of a swanky meal in a secret Sydney CBD warehouse.

In short, the SIDE HUSTLE EDITION was a masterclass in turning slashy life into your entrepreneurial reality.

END CREDITS
Lucy Karsai AD
Josh Aitken CD
Ben Coulson CCO
Daisy Clementine Events
Moi

MICROSOFT

SCHOOL OF SURFACE SIDE HUSTLE EDITION

The School of Surface is an experiential event hosted by Microsoft to launch the Surface Laptop Studio and Surface Pro 8. Influencers, artists and weirdos like me are invited to engage with the devices through various activations and collaborations with brands.

SCHOOL OF SURFACE
SIDE HUSTLE EDITION