POWERADE
SWEAT IT OUT 2.0
Need to switch gears? Need some head space? Feeling weighed down? Totally Run down? Rolling with the punches? Tired of puns?
- Power walking with my Powerade brainWe were tasked with giving Powerade’s “SWEAT IT OUT” campaign a new year refresh across OOH, DIGITAL & SOCIAL ETC. By we I mean my friend, horror fanatic and art directing partner Lucy Karsai.
With footie legends Tayla Harris and Nat Fyfe on board as the famous faces, we took inspiration from their trials and tribulations across the media, boring sexist douchebags on twitter, and their ups and downs on the field to create words and image that spoke to your everyday Darryl & Diana.
Because every now and then, us normal people just need to SWEAT IT OUT.
END CREDITS
Lucy Karsai AD
Josh Aitken CD
Ben Coulson CCO
Moi
